近年，中国经济结构再次升级，人工智能AI技术引领第四次工业革命，消费趋势从增量到存量调整，消费决策也变得愈加谨慎，让消费者花钱变得越来越难；同时，短视频、直播、社交电商兴起，消费者互动变得碎片化，抓住消费者注意力的门槛变得越来越高。这些变化都切切实实地正在推动中国营销和商业模式的变革。在困难、迷茫、焦虑又似乎充满希望的2025年，企业应该如何抓住先机，快速响应，通过技术向营销要效率，实现增长破局？
DMES 2025-第十五届中国数字营销与电商创新峰会将通过六大热点主题帮助营销和电商人更深入地解读经济慢行下品牌营销生态环境的变化，洞悉电商运营最新动向，打造品牌韧性，穿越周期，回归生意本质，系统性地解决当下营销和电商人的痛点问题。
本次会议由ECV International主办，将于2025年3月27-28日在上海线上线下同步举行，会场提供同声传译 (中英文相互翻译)。
热点话题：
➤ 全链路AI驱动下的营销新变革
➤ 生成式AI如何开启个性化购物新体验
➤ “用户为先” ，品牌电商如何实现GMV和ROI双增长
➤ 分需时代，借力AI抓住消费升级or消费降级的机遇
➤ 经济慢行下，建立品牌韧性，穿越周期
➤ 数字化助力B2B企业在不确定性时代回归生意的本质
➤ B2B营销：企业如何做好ABM大客户营销
➤ 圆桌讨论：全域运营，站内外一体化营销助力电商新增长
……
参会群体来自总裁、副总裁、首席执行官、首席运营官；首席营销官、营销副总裁、总监；数字化总监、经理、商务负责人等。
参会渠道
联 系 人：吴 先生
电 话：13817964035（微信同号）
合作邮箱：171920374@qq.com
往届盛况
关于主办方
ECV International是亚洲领先的国际高端商业峰会及活动的主办和承办机构， 10+年始终致力于为客户提供高品质、国际化的商业峰会和活动服务。
我们的业务范围覆盖全球，每年定期在中国、新加坡、越南、泰国、阿联酋、法国、德国、美国等多个国家主办60多场高水平的线上线下国际峰会，每年有6，000+ 名知名企业高管和专家代表参加我们的峰会。
我们的使命是提供最前沿、最优质的行业内容，搭建高价值的行业高管社交平台，帮助企业决策者创造价值，追求卓越。
DMES 2025-The 15th China Digital Marketing and Ecommerce Innovation Summit
Summit Background
In recent years, China's economic structure has undergone another upgrade, with artificial intelligence (AI) technology leading the fourth industrial revolution. Consumption trends have shifted from quantity growth to adjustments within the existing stock. As consumers become more cautious in their decision-making, it is getting harder to get them to spend money. Meanwhile, short videos, live-streaming, and social e-commerce have emerged, and consumer interactions have become fragmented, making it increasingly difficult to capture consumers' attention. These changes are indeed driving significant changes in China's marketing and business models. In the challenging, confusing, anxious yet seemingly hopeful year of 2025, how can enterprises effectively capitalize on opportunities, swiftly respond, and improve marketing efficiency through technology to achieve remarkable growth?
DMES 2025-The 15th China Digital Marketing and Ecommerce Innovation Summit will provide marketing and e-commerce professionals with a deeper understanding of the changes in the brand marketing ecosystem in the context of economic slowdown. It will help them stay updated on the latest trends in e-commerce operations, enhance brand resilience, navigate through market cycles, return to the essence of business, and address their current pain points in a systematic manner.
Event Date/ Location / Organizer
March 27-28, 2025 / Shanghai, China / ECV International
The summit will be held in-person and online.
Simultaneous interpretation (mutual translation between Chinese and English) is provided.
Hot Topics
➤ New Changes in Marketing Driven by Omni-link AI
➤ How Can Generative AI Open up a New Personalized Shopping Experience
➤ How Can E-commerce Brand Owners Achieve Growth in Both GMV and ROI under the “User First” Strategy?
➤ Leveraging AI to Seize the Opportunity of Consumption Upgrading or Consumption Downgrading in an Era of Increasingly Differentiated Consumer Demands
➤ Building Brand Resilience to Navigate through Cycles amid Economic Slowdown
➤ Digitalization Helps B2B Enterprises Return to Essence of Business in Era of Uncertainty
➤ B2B Marketing: How Enterprises Can Do a Good Job in ABM Key Account Marketing
➤ Panel Discussion: Omni-operation and Integrated Marketing Inside and Outside the Site Promote New Growth in E-commerce
…
Main participating groups
President, Vice President, CEO, COO; CMO, Marketing VP, Director; Digital Director, Manager; Head of Commercial
DMES 2025-The 15th China Digital Marketing and Ecommerce Innovation Summit is looking forward to your arrival.
To learn about summit registration, sponsorship and partnership information, please contact:
Email: 171920374@qq.com
About us
ECV International is a leading organizer of high-end international events of all sizes. We are committed to providing customers with high-quality and personalized service for each and every event.
Our business scope reaches out the globe. Every year, we host regularly more than 60 high-level online and in-person international conferences in Singapore, Vietnam, China, Thailand, United Arab Emirates, France, Germany, America and other countries, attracting 6,000+ attendees from across the world— including senior management of established players, to first-time entrepreneurs of start-ups, to technical KOLs.
Our mission is to present the cutting-edge and high-quality content, build a valuable networking platform for corporate executives, and help decision makers create value and pursue excellence.
